Let's analyze the marketing strategies of the official presidential candidates of 2017.

  1. Jacques Cheminade
  2. Nathalie Arthaud
  3. François Fillon
  4. François Asselineau
  5. Marine Le Pen
  6. Emmanuel Macron
  7. Philippe Poutou
  8. Benoît Hamon
  9. Jean-luc Mélenchon
  10. Jean Lassalle
  11. Nicolas Dupont-Aignant

1. Jacques Cheminade

Who is he ? What current does it represent?

Jacques Cheminade is a French politician and essayist. He represents the political party Solidarity and Progress.

Does he have a website?

Yes, see article on candidate sites

Number of Google search results

608,000

On which networks can we find it?

  • Twitter :
    • Name: @JCheminade
    • Number of subscribers: 4,905
    • Number of tweets: 7,438
  • Facebook
    • Name: JCheminade
    • Number of subscribers: 5,700
    • Number of likes: 5,584
  • Google+
  • YouTube :
    • Name: CheminadeOfficiel
    • Number of subscribers: 1,074
    • Number of videos: 170
    • Number of views: 201,019

2. Nathalie Arthaud

Who is she ? What current does she represent?

She is the national spokesperson of Lutte Ouvrière, She is the LO candidate in the presidential elections of 2017.

Does she have a website ?

Yes, see the article on candidates websites

Number of Google search results

501,000

On which networks can we find it?

  • Twitter :
    • Name: @n_arthaud
    • Number of subscribers: 3,677
    • Number of tweets: 862
  • Facebook
    • Name: nathaliearthaud
    • Number of subscribers: 3,308
    • Number of likes: 3,523
  • Google+
  • YouTube :
    • Name: Personnalisé
    • Number of subscribers: 362
    • Number of videos: 76
    • Number of views: 20,757

3. François Fillon

Who is he ? What current does he represent ?

François Fillon is a deputy from Paris and former prime minister under the quinquenate of President Sarkozy.

Does he have a website ?

Yes, see the article on candidates websites

Number of Google search results

13,100,000

On which networks can we find it?

  • Twitter :
    • Name: @francoisfillon
    • Number of subscribers: 479,000
    • Number of tweets: 17.200
  • Facebook
    • Name: FrancoisFillon
    • Number of subscribers: 331,184
    • Number of likes: 334,318
  • Google+
  • YouTube :
    • Name: Personnalisé
    • Number of subscribers: 5,262
    • Number of videos: 322
    • Number of views: 1,232,952
  • Linkedin :

Strategies showing the flaws of the other candidates

Ridicule TV

  • Youtube Channel :
    • Name: Ridicule TV
    • Number of subscribers: 2,745
    • Number of videos: 41
    • Number of views: 717,275
  • Twitter account :
    • Name: @ridiculetv
    • Number of subscribers: 7,699
    • Number of tweets: 96
  • Facebook account :
    • Name: ridiculeTV
    • Number of subscribers: 29,996
    • Number of likes: 24,516
  • Sample video :



    4. François Asselineau

    Who is he ? What current does he represent ?

    He is a former inspector of finance. It is the founding president of the Republican Popular Union (UPR). This is the candidate of FREXIT.

    Does he have a website?

    Yes, 2 (one for his party the upr and one for his candidacy) - see the article on candidates websites

    Number of Google search results

    537,000

    On which networks can we find it?

    • Twitter :
      • Name: @upr_asselineau
      • Number of subscribers: 23,200
      • Number of tweets: 13,600
    • Facebook
      • Name: asselineau
      • Number of subscribers: ???
      • Number of likes: 34,908
    • Google+
    • YouTube :
      • Name: Personalisé
      • Number of subscribers: 2,367
      • Number of videos: 45
      • Number of views: 314,116

    5. Marine Le Pen

    Who is she ? What current does she represent ?

    She is a lawyer and president of Patriot Front National.

    Does she have a website ?

    Yes, see the article on candidates websites

    Number of Google search results

    61,400,000

    On which networks can we find her ?

    • Twitter :
      • Name: @mlp_officiel
      • Number of subscribers: 1.36M
      • Number of tweets: 13,4K
    • Facebook
      • Name: MarineLePen
      • Number of subscribers: ???
      • Number of likes: 1,278,993
    • Google+
    • YouTube :
      • Name: Personnalisé
      • Number of subscribers: 18,075
      • Number of videos: 198
      • Number of views: 2,665,601
    • Linkedin :
    • Instagram :
      • Name: marine_lepen
      • Number of subscribers: 50,5K
      • Number of publications : 326

    Strategies explaining the shortcomings of the other candidates

    #LeVraiFillon

    • Website : levraifillon.fr
    • 4 videos related to the Youtube account of Marine Le Pen

    Sample video :


    #LeVraiMacron

    • Website : levraimacron.net
    • 4 videos related to the Youtube account of Marine Le Pen

    Sample video :


    6. Emmanuel Macron

    Who is he ? What current does he represent ?

    Founder of En Marche, former Minister of Economy, Industry and Digital.

    Does he have a website?

    Yes, see the article on candidates websites

    Number of Google search results

    29,200,000

    On which networks can we find it?

    • Twitter :
      • Name: @emmanuelmacron
      • Number of subscribers: 616K
      • Number of tweets: 2,637
    • Facebook
      • Name: EmmanuelMacron
      • Number of subscribers: ???
      • Number of likes: 259,578
    • YouTube :
      • Name: Personnalisé
      • Number of subscribers: 12,394
      • Number of videos: 136
      • Number of views: 1,153,494
    • Linkedin :
    • Instagram :
      • Name: emmanuelmacron
      • Number of subscribers: 26K
      • Number of publications : 79

    7. Philippe Poutou

    Who is he ? What current does he represent ?

    It is a worker, trade unionist and politician of far left French who represents the French anti-capitalist party.

    Does he have a website?

    Yes, see the article on candidates websites

    NNumber of Google search results

    583,000

    On which networks can we find it?

    • Twitter :
      • Name: @PhilippePoutou
      • Number of subscribers: 104K
      • Number of tweets: 3,128
    • Facebook
      • Name: poutou.philippe
      • Number of subscribers: 25,446
      • Number of likes: 25,329
    • Google+

    8. Benoît Hamon

    Who is he ? What current does he represent ?

    Deputy of Yvelines. He represents the Socialist Party.

    Possède-il un site internet ?

    Yes, see the article on candidates websites

    Number of Google search results

    20,000,000

    On which networks can we find it?

    • Twitter :
      • Name: @benoithamon
      • Number of subscribers: 361K
      • Number of tweets: 8,609
    • Facebook
      • Name: hamonbenoit
      • Number of subscribers: 167,483
      • Number of likes: 160,050
    • Google+
    • YouTube :
      • Name: Personnalisé
      • Number of subscribers: 6,738
      • Number of videos: 235
      • Number of views: 684,221
    • Linkedin :
    • Instagram :
      • Name: benoit_hamon
      • Number of subscribers: 10,1K
      • Nombre de publications : 7,171

    Universal Income Strategy

    He develops the curiosity of people with his website where you can calculate how much you would earn based on his current salary : Universal income calculation

    9. Jean-luc Mélenchon

    Who is he ? What current does he represent ?

    Jean-luc Mélenchon is a European deputy and representative of the movement La France Insoumise.

    Does he have a website?

    Yes, see the article on candidates websites

    Number of Google search results

    10,400,000

    On which networks can we find it?

    • Twitter :
      • Name: @jlmelenchon
      • Number of subscribers: 1,05M
      • Number of tweets: 21,2K
    • Facebook
      • Name: JLMelenchon
      • Number of subscribers: 797,100
      • Number of likes: 808,279
    • Google+
    • YouTube :
      • Name: PlaceauPeuple
      • Number of subscribers: 261,455
      • Number of videos: 458
      • Number of views: 19,860,052
    • Linkedin :
    • Instagram :
      • Name: jlmelenchon
      • Number of subscribers: 13,3K
      • Nombre de publications : 264

    Strategies mocking other candidates while showcasing themselves

    Fiscal Kombat

    Fiscal Kombat is a video game that was developed by an activist of the party "La France Insoumise".

    It's a 2D video game that looks like the first video games such as mario bros, duke nukem.

    Here is the address of the video game : fiscalkombat.fr

    Tax Revolution Strategies

    It tickles people's curiosity with a simulator to calculate taxes under its new tax regime.

    Here is the address of the website : fiscal revolution

    10. Jean Lassalle

    Who is he ? What current does he represent ?

    Member of the Pyrénées-Atlantiques.

    Does he have a website?

    Yes, see the article on candidates websites

    Number of Google search results

    537,000

    On which networks can we find it?

    • Twitter :
      • Name: @jeanlassalle
      • Number of subscribers: 13,5K
      • Number of tweets: 3,522
    • Facebook
      • Name: lassalle.jean
      • Number of subscribers: 30,761
      • Number of likes: 30,586
    • Google+
    • Instagram :
      • Name: jeanlassalleoff
      • Number of subscribers: 519
      • Number of publications : 12

    11. Nicolas Dupont-Aignant

    Who is he ? What current does he represent ?

    Deputy Mayor of Yerres (Essonne). President of the sovereignty movement Debout La France.

    Does he have a website?

    Yes, see the article on candidates websites

    Number of Google search results

    900,000

    On which networks can we find him ?

    • Twitter :
      • Name: @dupontaignan
      • Number of subscribers: 97,5K
      • Number of tweets: 10,4K
    • Facebook
    • Google+
    • YouTube :
      • Name: ndatv
      • Number of subscribers: 4,578
      • Number of videos: 1,010
      • Number of views: 1,588,412
    • Instagram :
      • Name: dupontaignan
      • Number of subscribers: 1,146
      • Number of publications : 169

    All of these marketing strategies put in place pay off in the long run. Who did not laugh at the video montages of Ridicule TV or videos from #VraiFillon and #VraiMacron ? We can see that Marine le Pen explode counters, far ahead of all other candidates.

    Many candidates "decrypt" the news on their Youtube Channel : François Asselineau had already done so for a long time with his movement the UPR and others joined him like Nicolas Dupont-Aignant, the general Didier Tauzin (candidate who did not have his signatures), Jean Luc Mélenchon et Jacques Cheminade. This allows them to have a larger audience, to make them more friendly, closer to people, to win subscribers and why not voters, Youtube being the largest TV in the world!

    We also see that the smallest candidates are the most numerous on Google+, social network a little less used.

    It should also be noted that activists help their candidates a lot with brainstorming ideas on Twitter including tasty tweets.